Advertising as a Branding Tool: Industry Leaders on Catching the Consumers Attention, Creating Economic and Emotional Value, and Developing Resonating Messages Aspatore Books

ISBN: 9780314986733

Published: January 1st 2008

Paperback

139 pages


Description

Advertising as a Branding Tool: Industry Leaders on Catching the Consumers Attention, Creating Economic and Emotional Value, and Developing Resonating Messages  by  Aspatore Books

Advertising as a Branding Tool: Industry Leaders on Catching the Consumers Attention, Creating Economic and Emotional Value, and Developing Resonating Messages by Aspatore Books
January 1st 2008 | Paperback | PDF, EPUB, FB2, DjVu, AUDIO, mp3, RTF | 139 pages | ISBN: 9780314986733 | 3.15 Mb

Advertising as a Branding Tool is an authoritative, insiders perspective on the key strategies for utilizing advertising to lead clients strategically and help them attain market share. Featuring presidents and CEOs representing some of the nationsMoreAdvertising as a Branding Tool is an authoritative, insiders perspective on the key strategies for utilizing advertising to lead clients strategically and help them attain market share.

Featuring presidents and CEOs representing some of the nations leading advertising agencies, this book provides a broad, yet comprehensive overview of the key considerations involved in brainstorming and developing advertising campaigns that gain customer support and loyalty.

Discussing the importance of connecting with the consumer on a personal level, these authors articulate the finer points of an industry in which sending a resonating message can expand your customer base and translate into increased revenues. From targeting the clients audience to measuring consumer opinions and response, these authorities offer practical and adaptable strategies for partnering with clients to build creative and attention-getting campaigns.



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